How Much Time Do People Spend on Social Media

Sagrika Jain
3 min readApr 26, 2021

Guess how much time people spend on social media platforms?

Any idea?

Well, an average person spends 3,462,390 minutes of their whole lifetime. That comes out to be nearly 6 years and 8 months of his/her lifetime.

As this number is rising, it means that in a few years the number will cross a decade or more.

Shocking! Right?

But that’s true. You know what we spend less time on eating, drinking, shopping, socializing, than on social media.

As per the research, it has been recorded that overall 3.6 million people used social media in the year 2020.

The figures are further alarming when social media channels were individually evaluated.

Photo by Alexander Shatov on Unsplash

Here’s a brief list of time spent by people on some of the most popular social media.

Facebook

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A research claimed, an average person spends his/her maximum time on Facebook. With a massive audience of nearly 2.2 billion monthly active users and 1.4 billion daily active users, Facebook ranks Number One on the list of most used social media platforms. The information given below will reaffirm this belief even more, as this a single day statistic :

Average time spent : 58 mins

Pictures uploaded : 300 million

Videos viewed : 8 billion

Youtube

Photo by Christian Wiediger on Unsplash

Youtube is another platform that has gathered the attention of users. Researchers claim that youtube has a daily active user count of about 30 million. When talking about business, an average visitor spends around 40 minutes at a time while viewing youtube videos.

Now that’s something great for Youtube!

The users comprise all age groups of the family. Here are some exciting figures of daily usage for Youtube:

Average time spent: 40 mins

Videos uploaded: 5 billion

Instagram

Photo by Luke van Zyl on Unsplash

The budding social media platform, Instagram has been growing in absolutely no time. It caters to around 800 million active users in a month. With a few new features added time and again, Instagram never fails to charm its audience. The daily toll of users is increasing incredibly. Here are the figures of daily usage on Instagram:

Average time spent: 53 minutes

Photos uploaded: 95 million

Stories uploaded: 250 million

These were only three of the most used social media platforms. Other social media(s) like WhatsApp, Twitter, Snapchat, LinkedIn, Pinterest are well in the game. The dynamics of social media graphs have been changing drastically. The figures mentioned below will definitely raise your eyebrows :

Average time spent on Whatsapp: 28 mins

Average time spent on Snapchat: 49.5 mins

Average time spent on Twitter: 1 min

Average time spent on LinkedIn: <1 min

Average time spent on Pinterest: 14.2 min

Please note that this is researched data and it changes every minute, with new users being added to each social media platform. Thus, with the change in the dynamics of social media, these numbers are expected to see year-after-year changes.

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